Penn Accounts

The Business Plan

Your business plan is a blueprint for your business and will require some self-searching and figure work.

Here are the main items to include:

An executive summary

This is an overview of the business you want to start.

This is vital, because many lenders and investors make judgments about your business based on this section of the plan alone.

A Short Description of the Business Opportunity

This says who you are, what you plan to sell or offer, why and to whom.

Your Marketing and Sales Strategy

This says why you think people will buy what you want to sell and how you plan to sell to your customers.

Your Management Team and Personnel

This section should detail your credentials and the people you plan to recruit to work with you.

Your Operations

Here you should provide details of your premises, production facilities, your management information systems and IT.

Financial Forecasts

This section translates everything you have said in the previous sections into numbers with the final number showing a profit and if not why.

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